Simply put, people love illustrated characters, and Mplusz does a great job of utilizing illustrated characters to grab their visitors’ attention without going overboard.

Not only does their home page provide information about their company and samples of their work, but it also prominently displays whether or not they are available to take on new assignments.

Finally, by also utilizing a fun illustrated character at the bottom of the page, they are able to generate attention for their contact form, which helps to persuade more visitors to send them inquiries.