Most visitors expect candy related websites to be colorful and fun. Through the use of their clean layout and color scheme, Candy Bouquet International achieves this goal without making their site cluttered or tacky.

The area where this site is really successful is using its space to convert visitors into customers. By featuring multiple products on its home page and having prominent links that allow visitors to begin the ordering process, Candy Bouquet International is able to increase the probability of visitors actual placing an order instead of simply clicking the back button on their browser. The large subscribe box at the bottom right of the home page is also an excellent way to help increase customer retention.